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Spitfire business things

  • Thread starter Thread starter thereus
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Did anybody here actually drop hundreds of dollars on HZS thinking it would sound a certain way without listening to the many many demos that were available on launch to here that it sounded a possibly different certain way?

Like, I know it's a meme/trope/shitpost staple around here to complain about Spitfire marketing boilerplate, but until the recent pre-order possibility, every Spitfire launch discount has been long enough that everyone has time to listen to lots of demos and even watch 3rd party walkthroughs before making a decision.

I don't see how anybody could have heard the demos and assumed it would be the "backdraft" or "gladiator" or "backdraft" sound. Sure the sales pitch text talks a lot about "the hans zimmer sound" or whatever (and yes "a hans zimmer sound" would have probably been appropirate) , but come on everyone. The demos were right there, the walkthroughs were right there. Nobody (should have) bought it without listening and/or without considering exactly what sound they were after in the first place.

Yes, because people buying the latest iPhone just because it’s made by Apple. Many people purchase the newest model without looking into its technical specs or comparing it to other phones. They assume it must be great because it’s from Apple.

„Made by Hans, it must sound like Hans“
 
Like hating Rubber Soul because it doesn't sound like A Hard Day's Night. Or hating Sgt Pepper because it doesn't sound like Rubber Soul. Or Hating the White Album because it doesn't sound like Sgt Pepper.
 
Yeah, I've never regretted buying HZS and I don't buy everything Spitfire releases (still don't own Abbey Road, BBCSO, etc. Mainly just the AIR stuff). It's one of my favorite libraries I've ever purchased.
 
Former Spitfire CEO Will Evans launched Song Athletics today. He previously made studio socks but has moved on to sample packs.

https://songathletics.com/
@antsteep Thank you for the update.
Without knowing shit about shit about what happened at Spitfire I always thought Will to be a great human being and are glad to see him surface again.
Instabuy to support a good person with a decent view of humanity.
/Anders
 
I love Hans Zimmer Strings. I actually think they are superb, and have a close resemblance to some of his scores. Yes, they are things missing, like big Marcato Basses heard in the liked of Striiiings, but I'd be all in for V2, HZ Brass/ HZ Choirs.
 
I don't see how anybody could have heard the demos and assumed it would be the "backdraft" or "gladiator" or "backdraft" sound. Sure the sales pitch text talks a lot about "the hans zimmer sound" or whatever (and yes "a hans zimmer sound" would have probably been appropirate) , but come on everyone. The demos were right there, the walkthroughs were right there. Nobody (should have) bought it without listening and/or without considering exactly what sound they were after in the first place.
You're absolutely right. I let my blind admiration for Hans Zimmer get this as soon as Spitfire had a 50% sale. Blind admiration up to a certain point, because I was never going to pay $800 for this library. To me it's downright excessive. If you tell me $800 for all his libraries, and if all his libraries included a brass one, maybe even $1,000. But for the life of me I can't fathom why there would be a set of Hans Zimmer libraries without a gigantic brass library. I mean, anyone who is a fan of his music knows brass is one of those things that can't be missing from most Zimmer productions.
 
You're absolutely right. I let my blind admiration for Hans Zimmer get this as soon as Spitfire had a 50% sale. Blind admiration up to a certain point, because I was never going to pay $800 for this library. To me it's downright excessive. If you tell me $800 for all his libraries, and if all his libraries included a brass one, maybe even $1,000. But for the life of me I can't fathom why there would be a set of Hans Zimmer libraries without a gigantic brass library. I mean, anyone who is a fan of his music knows brass is one of those things that can't be missing from most Zimmer productions.
Because HZS was commissioned for Zimmer’s work on Dunkirk. That’s why it has the sounds it has. This was always evident if you were paying attention. I do blame the SF marketing for not being crystal clear about the library, but it was always evident in the demos, the walkthrough, and the articulation list what the library was designed to be. And it is an excellent library in those terms, a sort of detailed and expanded version of Tundra strings. The supplement SF added did make it a better all around string library. That needs to be acknowledged as well.
 
Because HZS was commissioned for Zimmer’s work on Dunkirk. That’s why it has the sounds it has. This was always evident if you were paying attention. I do blame the SF marketing for not being crystal clear about the library, but it was always evident in the demos, the walkthrough, and the articulation list what the library was designed to be. And it is an excellent library in those terms, a sort of detailed and expanded version of Tundra strings. The supplement SF added did make it a better all around string library. That needs to be acknowledged as well.
I thought he said it was used on Dunkirk, not purpose built for it? Although, i may have missed where this point came from...
 
I thought he said it was used on Dunkirk, not purpose built for it? Although, i may have missed where this point came from...
My understanding is that HZS was commissioned for Dunkirk much as Orchestral Swarm and Fractured Strings have since been commissioned by Bleeding Fingers. SF then developed those samples into commercial libraries, presumably with somewhat different capabilities than whatever was initially commissioned and delivered. (I presume the samples for HZS, for instance, were incorporated into Zimmer's in-house system rather than using the SF player.) All of that is somewhat speculative, though. Zimmer did explicitly say at one point that Dunkirk was his demo for the library.
 
Because HZS was commissioned for Zimmer’s work on Dunkirk. That’s why it has the sounds it has. This was always evident if you were paying attention. I do blame the SF marketing for not being crystal clear about the library, but it was always evident in the demos, the walkthrough, and the articulation list what the library was designed to be. And it is an excellent library in those terms, a sort of detailed and expanded version of Tundra strings. The supplement SF added did make it a better all around string library. That needs to be acknowledged as well.
Someone once said: "It was an exercise in marketing rather than in development"
 
Someone once said: "It was an exercise in marketing rather than in development"
I don't think this is right. Because the library was an excellent library for what it was (though pricey) even in the initial state in which it was released. I think instead marketing got things badly wrong, and I've always wondered a bit how they got there.
 
I also like the library. The only thing I'm still missing is some kind of mic merging technology or a pre-mixed option. Compared to other developers, SA separates the tree and outrigger mics from each other.
 
I don't think this is right. Because the library was an excellent library for what it was (though pricey) even in the initial state in which it was released. I think instead marketing got things badly wrong, and I've always wondered a bit how they got there.
When half of your leadership cares more about the carnival barking than the circus itself, what can you expect? See the Crow Hill theatrics as the latest example. This is what happens when you try to sell a tool as an experience. Thankfully, when it comes to Spitfire, those days seem to have come to a close as market realities set in and the pageantry takes a back seat to more important things.
 
When half of your leadership cares more about the carnival barking than the circus itself, what can you expect? See the Crow Hill theatrics as the latest example. This is what happens when you try to sell a tool as an experience. Thankfully, when it comes to Spitfire, those days seem to have come to a close as market realities set in and the pageantry takes a back seat to more important things.
I wonder if that's true. Marketing is always awful, whether it be through pageantry, 'innovation', twisting the truth or even by being exclusionary. Marketing is positioning with only a secondary importance put on what the product being sold actually is.

Personally I really do understand how hard it is in a saturated market to set yourself apart from the crowd. In that sense I really don't mind Crow Hill half as much as the really irritating companies out there.

Regardless. Though there may be a lull in Spitfire's shenanigans I think you may end up disappointed when their Marketing department has their 'next big thing' to hype up.
 
They overreacted to the Henson thing which is a shame. I'm not sure the inner workings of Spitfire, but it seems to me the innovation was a big result of Henson's leadership and it was the only stuff I'm really interested in. If he's less hands on that is a huge negative for Spitfire. I'm not seeing much of anything that interesting lately from Spitfire other than my soft spot for the EW choir sounds.
 
I think the company became too big, and that’s how using their recent products feels - bloated, corporate, expensive recordings in a poorly programmed plugin.
 
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When half of your leadership cares more about the carnival barking than the circus itself, what can you expect? See the Crow Hill theatrics as the latest example. This is what happens when you try to sell a tool as an experience. Thankfully, when it comes to Spitfire, those days seem to have come to a close as market realities set in and the pageantry takes a back seat to more important things.
But I’m the other hand, look at how many people have said that since CH left, the creativity and community and passion have changed for SF. A lot of people like a good face for the company. Yes it is sometimes extreme marketing. But let’s be honest. They did what they needed to and they knew it would work, and despite the overly vocal minority that is VI-Control (we are just a small part of their audience, and probably the most vocally critical part of their audience, who pay closer attention than most customers), Spitfire was and is pretty highly regarded. So they have done quite a bit right.

Is it really a plus that they have out those days behind them? Were we all so gullible that we couldn’t see through the extreme parts of their messaging and realize that those who were faces if the company absolutely had a passion for their own products? I would much rather have passionate faces laced in marketing than no marketing and faces that can’t be bothered to love their own product.

I think Paul Thompson still has that passion, though he expresses it differently. He’s more reserved. Let’s hope he stays and continues to love what he does regardless of the marketing departments messaging.

Brent
 
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