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Spitfire business things

  • Thread starter Thread starter thereus
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rembrant said:
It would be wise to remember that tweet-gate occurred mid-February23, so that event and the subsequent fallout only really had an effect on 6 weeks of trading for these accounts. CH was very much at the helm and in control for the vast majority of these accounts April 22 > March 23.
Accounts April 23 to now will be far more indicative.
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The tweet was 6th September 2022. Within days Spitfire had announced Christian was stepping back from involvement.
 
Loerpert said:
What's very strange about it? Probably not worth the upkeep or something.
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Yes, I would say it shows SF is still looking for efficiencies, likely to control costs. They’ve been closing down a lot of initiatives that don’t really support the core business. Their forum arguably falls under that inasmuch as it didn’t attract a lot of traffic. There’s a lot more relevant SF commentary here than there ever was over there.
 
Loerpert said:
What's very strange about it? Probably not worth the upkeep or something.
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Depends on how much you think it contributes to your Brand. In my opinion Spitfire had succeeded in creating a Brand following which contributed to sales. This came from several aspects of what they did. I suspect part of this was driven by Christian Henson and his (imo sad and unnecessary) departure took the momentum off this. Spitfires neglect of their forum seems to date from the same time and is of a piece with it.
 
jbuhler said:
There were many departures last year. I recall reading somewhere on here that the number of employees is now closer to 70, which is still a lot, but a significant reduction in head count.
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I remember in the early videos where Spitfire was building their new HQ, CH was the one who really seemed to be leading the charge to make Spitfire a stimulating and fun place to work for all of the (mostly) young employees. Now that he's gone, maybe the culture has changed. I don't recall seeing any recent celebratory videos showing a lot of employees at Spitfire.

FWIW, those fun behind-the-scenes videos at Spitfire from years ago seem to be mostly gone. All the videos from CH's original YouTube site are also gone. Wow, that was a massive amount of fascinating content that's just vaporized.
 
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Just a PSA: the Spitfire forums, while not particularly useful for most discussion (compared to here) - they did have templates/articulation sets linked there for a few of their popular libraries. If anyone wants them (or imagines needing them in the future) they might be advised to hunt them down while the forum still exists.

That's what I've done, anyway! And I'm sure we'll find a way to crowdsource such things if we need them in the future, but, safety in numbers, etc...
 
Michael Antrum said:
No. Building a brand is a function of running a business. If you run the business into the ground building a brand, you end up with nothing.
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Software engineers will sometimes talk about "bikeshedding": the tendency to do less work on the complicated/difficult bits of a problem (e.g. designing a nuclear reactor), and focusing instead on the simpler/fun bits (e.g. deciding what colour to paint the bike shed.) A brand can be a tool and an asset for a business, but sometimes I wonder if its importance gets over-inflated by the same effect.
 
Devil is in the detail. I don't particularly see this is a problem, considering we have Spitfire folk frequenting these hallowed halls and other online places.

Forums are one of those things that businesses bundle in as the setup cost is absolutely minimal and "we might as well/that would be a fun idea" etc. But then it requires moderation and maintenance.

Also - if your forum descends into a list of complaints against the company (I'll confess to not looking at the SF one before posting) then it's a liability.
 
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newbreednet said:
Just a PSA: the Spitfire forums, while not particularly useful for most discussion (compared to here) - they did have templates/articulation sets linked there for a few of their popular libraries. If anyone wants them (or imagines needing them in the future) they might be advised to hunt them down while the forum still exists.

That's what I've done, anyway! And I'm sure we'll find a way to crowdsource such things if we need them in the future, but, safety in numbers, etc...
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This is a very good idea. However we are planning to move resources over to our knowledgebase.
 
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