Well....someone correct me if I'm wrong, but I'm sure I remember Troels about 4 years ago saying that 8Dio would absolutely NEVER go Kontakt Player. It's really something how so many go against their own principals when the money stops flowing.
Here is what I think is happening. As I've stated before, the flash sale rock bleeding can only work for so long. 8Dio libraries have been devalued into Halloween candy corn, so that rock is pretty much dry now.
But I have to give Troels credit where credit is due. When the rock ran dry, he finds another rock.
Going NKS with a sale on Native Instruments brings in new exposure to people who may not have known about 8Dio. 90% off at NI looks really good.
However....just as the rocks run dry....eventually there will be no more new rocks either.