Alchemedia
Decomposer
That sucks, and could be any of us in one year. I imagine many of his copywriter colleagues are facing the same?
Yes, unfortunately.
That sucks, and could be any of us in one year. I imagine many of his copywriter colleagues are facing the same?
Yes, that's true, "campaign" was my translation of this, and also true we don't know more about it, how it's used ect. Maybe not precise enough to describe what's going on for sure, we make sense as we go. Red Lobster are trying AI music out it seems though, and did over 30 short adcreatives with it - which you can see and listen to on YouTube - so I figured it is an interesting little "case study" in this department, at least..I feel like these aren't exactly an ad campaign and more of a social media marketing shtick, which is obviously leaning into the hoakiness of it all. (the article doesn't call it an ad campaign, so beyond journalistic and online buzz, it doesn't seem like they are running these with an ad buy on any platforms). Probably an idea by an internal social media department who are all likely under 30, not unlike how Wendy's has a popular Twitter(X) account, trying to do something intentionally quirky and comical for social media likes and attention.
I'm not trying to justify it, but in context I think it's a bit less offensive since they are obviously leaning into it as a joke and probably have almost no budget for execution, plus AI is seen as a fun toy on the cutting edge of culture (good marketing ploy) – to that end I can almost appreciate they are clearly owning it as AI rather than trying to pass it off as real music. But agree, this music is painful to listen to.
I grew up going there as my dad loved it. I remember not liking anything on the menu except the cheddar bay biscuits, which to be fair are pretty good, which I blame on all the butter and cheese lol.
Yes. I guess similar to reading the AI generated copy content on most websites these days. It is the way of the world. But then I guess if one wanted to read literature, one would not be reading the Mirror site.Does anyone else find it hard to listen to these? Like nails-on-chalkboard hard to listen? Cause this 'music' creeps me the fuck out.
Soon artifacts of AI music will be normalized and seen as a good thing. Same as it happened with abused auto-tune and other cases where a tool used wrongly or a mistake in production opened the gates to new music genres. Not to mention all those 'lofi' genres full of nasty artifacts.They're ads so I suppose annoyance is a factor the client can ignore but the artefacts, particularly in the operatic one, may wind up being a block on large-scale use. If the brand wants to push "this sounds amateur because we're so edgy"
Seems AI has started to eat into the advert market.. what do you think?
According to AdWeek, the big brand Red Lobster made their latest advertising campaign with AI music.
https://www.adweek.com/creativity/red-lobster-ai-songs-cheddar-bay-biscuits/#
Red Lobster put the music in 2 YouTube playlists, you can hear them here (it's the same concept, in a variety of musical genres):
https://www.youtube.com/@redlobster/playlists
Example 1:
Example 2:
First one, nails on a chalkboard. Second one seems ok to me, even pretty cool. But what it portends and the ramifications for us here are intolerable.Does anyone else find it hard to listen to these? Like nails-on-chalkboard hard to listen? Cause this 'music' creeps me the fuck out.
Honestly tho...those biscuits are delish. So good a few months ago I even bought their box of ingredients to make it at home.I'd already decided not to eat red sea cockroaches long ago. But this has definitely sealed the deal.
I think it was Frank Zappa who said, "Most people wouldn't know music if it came up and bit them on the ass."Will non composers care about unsophisticated music on an ad about a savoury snack? Probably not. And that’s a depressing thought.
oh yeah and no worries, I wasn't trying to be that guy picking apart semantics - I was just relieved after digging into the article a bit that it seems more like a goofy experiment for social media where they are very knowingly leaning into it as a joke (as opposed to if they happened to do a huge budget broadcast campaign and wanted to hire a composer but were to cheap to do so did AI instead hoping no one would notice kind of thing). So in this case I find it less threatening being more of a comical thing designed for whoever the hell subscribes to a corporate restaurant YouTube channel (probably mostly other bots lol).Yes, that's true, "campaign" was my translation of this, and also true we don't know more about it, how it's used ect. Maybe not precise enough to describe what's going on for sure, we make sense as we go. Red Lobster are trying AI music out it seems though, and did over 30 short adcreatives with it - which you can see and listen to on YouTube - so I figured it is an interesting little "case study" in this department, at least..
It’s particularly terrible, with no sense of direction. What I don’t like about AI music is not the music itself, but getting to know that there’s so many people that does not give a f about quality as long as the music is freeDoes anyone else find it hard to listen to these? Like nails-on-chalkboard hard to listen? Cause this 'music' creeps me the fuck out.
I agree. And a part of what I find so hilarious about this campaign is that it's so bad ... and yet just plausible enough ... that it seems almost a parody of just how vacuous corporate music can be.It’s particularly terrible, with no sense of direction. What I don’t like about AI music is not the music itself, but getting to know that there’s so many people that does not give a f about quality as long as the music is free
100%. And yes, it's good! Shit.Here's one that's actually good.
This is good enough to be used right now, in a real ad. No changes.
Udio | A Reese's Treat by David | AI Music Generator - Official Website
Listen to A Reese's Treat by David on Udio. Discover, create, and share music with the world. Use the latest technology to create AI music in seconds.www.udio.com