"Game Changer" is now completely overused

[wing]

Is it just me or does it seem like in the past year or two I'm hearing people say this more and more with music technology, whether gear or software? It's all across youtube, social media, and articles, often as a click-bait title. Stating that such-and-such new software release or piece of gear is a "game changer."

Sure, I get it, something comes along every now and again which can be a game changer, but not everything all the time can be a game changer. I see it often with something as basic as new virtual instrument release which offers one extra string articulation. GAME CHANGER! Or a DAW which finally catches up to the rest by adding some relatively basic piano roll function. GAME CHANGER! Or a new effects unit is released with the ability to add... reverb. GAME CHANGER!

Call me crazy but I always thought something which "changes the game" to be a profound and highly inventive release which completely changes the way things are done, not a minor or common update.

/rant over

Click to read more...

 

[Pier]

Also look at the Youtube thumbnails.

We live in the attention/hype economy now so of course everyone wants to go viral.

If you pretend something hard enough many people will believe it

 

[Astronaut FX]

Well you’ve just really altered the competition completely.

 

[wing]

Also look at the Youtube thumbnails.

We live in the attention/hype economy now so of course everyone wants to go viral.

If you pretend something hard enough many people will believe it

Haha exactly:



^ Oh yeah I forgot about this variation - "________ JUST CHANGED THE GAME!" but I feel like the game keeps "changing" on me several times a week

 

[GravitySequence]

It's just the same cliches we've seen time and time again, but i agree that it feels particularly "in your face" as of lately.
Oh and let's not forget "Industry Standard" or "Get the same sound as xx!".

 

[doctoremmet]

Maybe we need to switch back to “quantum leaps” and “paradigm shifts” then?

 

[gamma-ut]

It's just the same cliches we've seen time and time again, but i agree that it feels particularly "in your face" as of lately.
Oh and let's not forget "Industry Standard" or "Get the same sound as xx!".

I was about to write much the same thing.

However, like all clichés it'll be on the way out real soon now. Industry standard seems to have fallen off the top-ten list as far as I can tell.

Clichés like this have their uses though. They can be reasonably useful idiot detectors.

(Edited for grammar though I'm wondering whether I should have left the blooper in as it was sort of an example of Muphry's Law)

 

[Maxime Luft]

My absolute favorite "game changer" video so far - and "jaw-dropping" on top of that too!

 

[Francisco Relaño Peña]

Maybe we need to switch back to “quantum leaps”

 

[Great Zed]

I find these days, the only time something is actually a "game changer" is when it's circled in red with a big arrow pointing to it.

 

[robgb]

I like the game. Why would I want to change it?

 

[CGR]

Game Changing, bespoke, curated . . .

 

[eakwarren]

What if I don’t want to play a game?

Then:

Now:

 

[Trash Panda]

Is it just me or does it seem like in the past year or two I'm hearing people say this more and more with music technology, whether gear or software? It's all across youtube, social media, and articles, often as a click-bait title. Stating that such-and-such new software release or piece of gear is a "game changer."

Sure, I get it, something comes along every now and again which can be a game changer, but not everything all the time can be a game changer lol. I see it often with something as basic as new virtual instrument release which offers one extra string articulation. GAME CHANGER! Or a DAW which finally catches up to the rest by adding some relatively basic piano roll function. GAME CHANGER! Or a new effects unit is released with the ability to add... reverb. GAME CHANGER!

Call me crazy but I always thought something which "changes the game" to be a profound and highly inventive release which completely changes the way things are done, not a minor or common update.

/rant over

I mean technically even a small change is a "game changer" so maybe it's more of a misuse of the term than actually overstating the impact of a change.

Technically, I could fart into my wife's tea and it would be a "game changer" but wouldn't necessarily upend the tea drinking world.

 

[gamma-ut]

I mean technically even a small change is a "game changer" so maybe it's more of a misuse of the term than actually overstating the impact of a change.

Quantum leap falls into the same category. Quanta really aren't very big at all.

 

[youngpokie]

in the past year or two I'm hearing people say this more and more

I wonder if "game changer" has been around since the time the overexcited sports commentators discovered radio. My question is - are the people who rely on this sort of stale and cliched hype simply lazy and/or incapable of coming with anything better, or is it because it actually works every time, even though we pretend to hate it?

 

[Uiroo]

I remember once, a very popular developer called their new library "transcendent", I think that's the silliest I ever noticed.

 

[Nick Batzdorf]

Finally: nex-gen functionality.

 

[tc9000]

A lot of these poor folks are just pulling the moves that the algorithm expects - this is the future now

 

[Dirtgrain]

Anybody know of any no-brainer, game-changer, insta-buys? I don't have any money, but I want to spend.