Ned, coming from a very different point of argumentation as Jimmy, i have to admit that his statement has some truth.
Personally, i'm kind of a reverb junkie, and i have my very clear - although everytime shifting -preferences. Which means, i guess i know the microcosm of different reverbs enough to come to a intuitive choice in most cases. (and sometimes i wonder about this fact, since there are really lots of choices).
HOWEVER: what still amazes me, is not my personal relation to different reverbs, but the fact, that so many other professional users come to their own - often completely different - preferences/conclusions and get amazing results with completely different setups.
So, at a certain point, i really think it's not that much about the specific reverb you use, but more about how you make the parameter "reverb" a part of your composition.
It's somehow an interactive process:
Your reverb gives you a result, and then you go on and refine that result.
Which at a certain point means: it's more about the ability to integrate the results of the reverb in the bigger creative scheme than the reverb itself.
I might be wrong, of course. But i've heard so many great composers praising tools that i personally don't like so much that my personal conclusion is the insight that in fact many roads are leading to Rome....