Their facebook page is blowing up right now with nothing but angry customers right now regarding the update to Waves 10 and rightly so. Between their setup process to the whole WUP thing , they're pretty ridiculous as a company. If you want people to pay for this WUP , then update the damn plugins. New GUIs , new features , whatever, just do some actual updates. All they do is update the install process to a new version and try to scare people into paying more money. It's almost scam-like , really. Thankfully I haven't invested a ton into their plugins, although I do have a decent stock of them , but honestly , there are only a few select ones that I really use frequently. I could probably do without them but they are nice to have. Their customers seem to get more confused with every new system update . I think it's time for Waves to reevaluate their business model and how they do things, and now they've just added a subscription service to the mix.They are losing customers left and right over this type of thing and seems to be getting worse for them by the minute. I don't think I will be buying any more Waves plugins after this point. Just my 2 cents.