I wonder does everyone here realise that they're doing exactly what Spitfire wants them to do - comment.
By commenting on the thread (whether a good or bad comment), you'll be notified when the product is released (as Spitfire will update the thread) and it makes the "Released" thread look more appealing to check because there are pages of comments already on it. So if you want to "stick it to Spitfire", just don't comment and let the thread die
I’m genuinely surprised at the pointless vitriol on this thread. So a software company, that produces products that you enjoy, has said, ‘hey, there’s something to look forward to at the end of the month’. How egregious! How dare they spoil your precious thread-reading time by letting you know there’s something that you might enjoy? And why didn’t they know that you personally don’t like to be kept waiting - if they make an announcement, you want it NOW! How dare they consider that they’re a business, and that using different approaches to create excitement around their products is not acceptable to YOU. Yes, totally shameless!
I say that I’m surprised, because as a newcomer to this forum, I’ve been really impressed how the threads don’t typically degenerate into flame throwing, as they inevitably do on almost all other discussion sites. It’s a shame this couldn’t be maintained here. I love this forum - it’s been so useful and I’ve learned a loot from the expertise here.
If you’re listening Spitfire, I think your whole approach is wonderful: the engagement you have through Christian’s vlogs, the transparency of Paul’s walkthroughs and the ‘in action’ uses of the libraries, the creative cribs, the charity donations through the Labs, etc etc. Not to mention, your engagement on this forum. Honestly, I go to other companies’ offerings, and you are the standard I now compare them all against. I buy your products not only because I love the quality, but also the philosophy behind the company: composers creating tools first and foremost for their use as composers. I also feel I’m buying into a consumer relationship with a company engaged with its audience. Your products are outstanding and give me hours of enjoyment, for which I’m truly grateful. As to your marketing ploy of teasing by letting us know a reveal coming up in a few weeks - it’s totally transparent and I completely love it! I’m really excited, and thoroughly looking forward to what you’ll show. Keep it up! I’ve been excited about the Eric Whitacre library ever since he announced it, and showed the video of his choir singing ‘Sleep’ in Air Studios. The thought of having that sonic power at my fingertips is mouthwatering, so I’m hoping this is your announcement, but if not, I’m sure it’ll be something I’m trying to convince the wife I REALLY NEED!
To those complaining about Spitfire’s approach, can I make the controversial suggestion to just not read the thread - they didn’t make it mandatory. Just move on, and realize that what YOU may not like, others may love, and it’s the purpose of the company to sell products, and that different approaches will work for different people. It’s no different than you would do if you had a successful company, and wanted to maximize engagement with your customers.
Now, back to my salivating... it’s the Whitacre library, right? Tell me I’m right!