I've never found SF marketing annoying. Certain repetitive responses to it, however....
Their team is stocked with talent from Europe and beyond, and has benefited hugely from free movement. Also they work in an industry and institutions (studios, orchestras etc) which are largely state-agnostic and progressive, outward-looking, so I very much doubt anyone at Spitfire sees Brexit as 'good times' regardless of any exchange rate-based windfall.Yes OK-
But come on, they will be rejoicing- their main customer base is not little old UK, it's the world outside the UK. So..good times for them. Is that better put?
Sweden is in the EU but kept the Krona. Not heard anything similar about us from the germs.I was working in Germany when the UK joined in the EU, except they kept the Pound. My German colleagues all muttered "the Brits always feel like they're special ..."
No that's only small part of what marketing is - but it's the part that most people see so I can understand the confusion.Semantics, marketing (of which they have a substantially sized department AFAIK) is the art of generating hype.
I think that's definitely a stage for the future. In fact it's almost what Orchestral Tools announced in January (that is still to appear). The legato, head, sustain and release portions of the note are all separate and combined on the fly when a key is pressed. The sustain portion can be synthesised to some extent (because its the least dynamic and the part we are the least sensitive to) allowing notes of any arbitrary shape, length and vibrato without requiring thousands of samples.A new way to approach sampling. So a kind of real time generative sample based synthesis where you dont need to make a thousand round Robins and you can record all articulations just one time and have Ai do real time sample based synthesis for naturalism while all the math result in a dramatik fall in RAM usage (as there are way less samples)
Hard facts need to be true in advertising. With subjective statements, however, you have a lot of freedom. How could anybody ever prove that an announcement was not "our biggest announcement ever"? It's not possible. That means that such a statement is absolutely legal, i. e. it is not forbidden by law. But it does not mean that everybody has to agree with it. When people write that Spitfire marketing frequently uses hyperbolic language, it means that they think that the subjective statements used by Spitfire marketing are, in their opinion, frequently exaggerated.Also, can I start the movement to reclaim the word 'hype' for it's correct meaning? As in hyperbole - an exaggeration not meant to be taken seriously and used for comedic or narrative effect? By definition advertising cannot contain hyperbole (at least in most countries) since it would constitute an illegal untruth unless the comedy/irony was explicit.
In none of Spitfire's pronouncements is there any 'hype'. If they say it is the largest announcement they have ever made - then it is. WE CREATE THE HYPE.
If Spitfire says something it is automatically true? I hope that's not what you were trying to say. The only meaningful reading I see is this: If they say it is the largest announcment they have ever made - then it is for them. That's very likely true. But it doesn't mean that we all need to share that opinion. Everybody can decide for themselves after the announcement took place.If they say it is the largest announcement they have ever made - then it is.