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Sound Design tutorial course on Creating Audio Logos

ontracktuts

Member
Hi VI Control,

We've put up a new course on our site on 'Sound Design - Creating Audio Logos'. If you interested please check it out.

Since getting into music production and doing some work for companies and advertisement agencies, I got interested in what goes into creating unique audio logos for brands. I find that brands can create a special sonic identity with a well produced audio logo. This sound can get stuck in your head for days, and you get to signify the brand with this sound. So I thought it would be a good idea to go through the process of creating and audio logo from start to finish showing all the techniques that could be used.

To get an idea on audio logos you can check out this blog, where we're going to do short audio analysis' on a few brands and see what went into each logo. Please leave comments on what you think and if you can hear other elements in the logos. It's crazy how much layers of sounds and effects can actually go into these short snippets of sound. I remember designing one sound that had like 100 tracks in it for just a 3-4 second sound. So it can get quite complex.

http://ontracktuts.com/project/behind-the-audio-logo-intel/

If you're interested in the course, we're running a special introductory offer on it. And we also going to keep adding more content on it. Like more production techniques and more examples. I look forward to seeing some of you in the course.

http://on-track-tuts.teachable.com/...01671&coupon_code=ALINTRO1&preview=logged_out

Thanks for the support!
 

ReMoFuMu

New Member
Hi,
I've completed your course and have to say: "Well done!" :)
Interesting and competently explained in videos, how to
produce an audiologo.
(Sound design and the logo itself in a video editing program)

Best regards
Frank
 
OP
ontracktuts

ontracktuts

Member
Thread starter
Thank you so much Frank.

We really enjoyed putting the course together. I find it very interesting in what can go into such short sounds. They can get quite complex.

Out of interest what DAW are you using and what instruments? Did you follow along and create your own audio logo? Would love to hear what you come up with.

And thanks agin for the post!
 

ReMoFuMu

New Member
I'm working with Cubase on Windows. Instruments/Players: Kontakt, Nexus, Sylenth, Z3ta, Engine, Play, SampleTank and others.
I followed your tutorials and wrote a lot. My own audio logo is in progress.

Btw. I noticed that I have to work again with my video editing program... ;)
 
OP
ontracktuts

ontracktuts

Member
Thread starter
Nice, Cubase is awesome. I'm still mainly a Logic and Studio One user but I have been fiddling with Cubase as well. It has a very comprehensive MIDI editor.

What video editing application you using? To animate your logo?
 

ReMoFuMu

New Member
I purchased today the upgrade of MAGIX Video deluxe Premium. Just installed...
The old version was easy to use, hope the new also! ;)
 

Mishabou

Senior Member
Hi VI Control,

We've put up a new course on our site on 'Sound Design - Creating Audio Logos'. If you interested please check it out.

Since getting into music production and doing some work for companies and advertisement agencies, I got interested in what goes into creating unique audio logos for brands. I find that brands can create a special sonic identity with a well produced audio logo. This sound can get stuck in your head for days, and you get to signify the brand with this sound. So I thought it would be a good idea to go through the process of creating and audio logo from start to finish showing all the techniques that could be used.

To get an idea on audio logos you can check out this blog, where we're going to do short audio analysis' on a few brands and see what went into each logo. Please leave comments on what you think and if you can hear other elements in the logos. It's crazy how much layers of sounds and effects can actually go into these short snippets of sound. I remember designing one sound that had like 100 tracks in it for just a 3-4 second sound. So it can get quite complex.

http://ontracktuts.com/project/behind-the-audio-logo-intel/

If you're interested in the course, we're running a special introductory offer on it. And we also going to keep adding more content on it. Like more production techniques and more examples. I look forward to seeing some of you in the course.

http://on-track-tuts.teachable.com/...01671&coupon_code=ALINTRO1&preview=logged_out

Thanks for the support!

I just purchase the course and when i log in, it says i need to buy the course again. Also have not received a confirmation of the purchase via email. Any idea why ? Thx
 
OP
ontracktuts

ontracktuts

Member
Thread starter
I purchased today the upgrade of MAGIX Video deluxe Premium. Just installed...
The old version was easy to use, hope the new also! ;)
Nice! Good luck with the video editing in MAGIX. I'm sure its just like riding a bicycle.
 
OP
ontracktuts

ontracktuts

Member
Thread starter
I just purchase the course and when i log in, it says i need to buy the course again. Also have not received a confirmation of the purchase via email. Any idea why ? Thx

Hi Anhtu. That is very strange. From my side I can see that you've paid for the course and that you're a student. Can you PM a screenshot of the error message you're getting and I can check with the support team. Also can you try log in with another browser and see if the same thing happens. Let me know and will try sort out as soon as possible so that you can get started with the course.
 
OP
ontracktuts

ontracktuts

Member
Thread starter
Nice one Frank! Great Video and Audio work. I like the low pulsing synth you have under the choir. You could bring that up so its gets more focus in the mix. But looks and sounds really cool.
 

ReMoFuMu

New Member
Nice one Frank! Great Video and Audio work. I like the low pulsing synth you have under the choir. You could bring that up so its gets more focus in the mix. But looks and sounds really cool.

Thank you for your kind words! In fact, the mix could be better, of course.
I think, this will happen if you do something and mix it one by one without fresh ears.
 
OP
ontracktuts

ontracktuts

Member
Thread starter
Fresh ears, yeah you said it. Nothing like comparing a mix the next morning and it sounds nothing like you remember the night before.
 
OP
ontracktuts

ontracktuts

Member
Thread starter
Out of interest, how many tracks did you use in your project for the audio logo? I found these short sounds can get quite complex with all the layers and sound effects.
 

ReMoFuMu

New Member
I used 13 "final" wav samples. Some were created by my own, some samples are part of libraries from KeepForest, Gothic Instruments, Audio Imperia, Sample Traxx, Soundiron, Studio Box Mark III if I remember right.

In my audio logo I used for example one of my booms (1 Kick+1 Kick with EQed low end=2), 1 FX Riser+Boom out of 1 rising whatever + low synth+ Kick + Kick without low end = 4 or 5) and so on.

That's why I purchase libraries from the awesome developers, which
are also a part of Vi-C... :D

Sometimes I spend hours to get 1 sound, but at the end of the day, you want results! So I prefer a combination of own unique sounds and libraries.

Btw did you notice the timestretched roaring lion? ;)
 
OP
ontracktuts

ontracktuts

Member
Thread starter
Awesome. Thanks for the share.

I did not notice the stretched lion roar, but now that you mention it I think I can tell. Is it layered with the hit? Very nice idea.

That's whats cool about sound design, you can take completely different elements add them together, and tied with a visual they can come their own unique thing.

I remember reading somewhere for a robot engine sound a sound designer used a leaf blower sound, combined with some breaking glass and then processed them together for even further effect.
 
OP
ontracktuts

ontracktuts

Member
Thread starter
Nice, thanks. And good one working with the exported audio files. Definitely helps seeing the waveform, to line it up with the hit points in the logo.
 
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