ManchesterMusic
New Member
Lurking because I was mentioned. I’m a little yin and yang about the whole idea, but super interested in this conversation. I’d love to know what people want to see on the channel, but I would have some difficulty committing the labour of pre-post production on a video about a library that I’m not intrinsically psyched to dig into (yes of course, we could choose to pass, etc). That being said, most of the libraries people discuss here I’m using and reviewing anyway.
To me, the more interesting aspect of this conversation is the current landscape of sample library marketing and criticism which is fairly accurately described in the opening post. I'd be interested in adding a few details, but something something, keeping it drama free, something something..
On my personal channel I've incurred the ire of a few companies, mentioned often on this forum, for speaking very candidly about their products, marketing and management. I could see a situation where a system like the one being proposed is needed because influencer 'X' is blacklisted from ever getting another NFR, but people want, or *need* to hear influencer 'X's voice on the subject. Right now though, I'm not hurting and if I want to talk about a library, I can usually get my hands on it...for now, lol. At the end of the day, the relationship between influencers and companies is codependent. Adblockers, folks unsubscribing from emails, mistrust of glossy marketing in favour of forum reviews. Influencers cut through all that and have the power to convert onlookers into brand advocates. Companies who ignore influencer marketing ignore sales, and opportunities to improve the product. Not all influencers are angels though, and nothing frustrates a developer more than an influencer who doesn't do their homework and passes judgement on a feature not because they don't like it, but because they don't understand it.
Makes me wonder: Do some in the community see the 'influencer' as an essential service they might want to pay for..Curious to see where this conversation goes.
To me, the more interesting aspect of this conversation is the current landscape of sample library marketing and criticism which is fairly accurately described in the opening post. I'd be interested in adding a few details, but something something, keeping it drama free, something something..
On my personal channel I've incurred the ire of a few companies, mentioned often on this forum, for speaking very candidly about their products, marketing and management. I could see a situation where a system like the one being proposed is needed because influencer 'X' is blacklisted from ever getting another NFR, but people want, or *need* to hear influencer 'X's voice on the subject. Right now though, I'm not hurting and if I want to talk about a library, I can usually get my hands on it...for now, lol. At the end of the day, the relationship between influencers and companies is codependent. Adblockers, folks unsubscribing from emails, mistrust of glossy marketing in favour of forum reviews. Influencers cut through all that and have the power to convert onlookers into brand advocates. Companies who ignore influencer marketing ignore sales, and opportunities to improve the product. Not all influencers are angels though, and nothing frustrates a developer more than an influencer who doesn't do their homework and passes judgement on a feature not because they don't like it, but because they don't understand it.
Makes me wonder: Do some in the community see the 'influencer' as an essential service they might want to pay for..Curious to see where this conversation goes.