I didn't intend to sound sarcastic, thanks for answering! I totally get the frustration that loyal Ark users must feel. I just find psychology and "behavioral economics" fascinating, because often times people will behave sort of irrationally when it comes to money. E.g. I wouldn't be surprised if it was less about the price and more about the "gesture". I've heard a story from a freelancer where a client wasn't willing to pay a certain amount for a quoted 1 day of work, but was willing to pay the same freelancer a higher amount of money, for the same deliverable, just because this time he said it would take him 3 days of work (which it didn't). So I wouldn't be surprised if there was less backlash if there still was a discount and the whole thing was just 50 bucks more expensive, thus negating that discount again.I feel a certain sarcasm in your question, but I will disregard it. The answer is... I would buy it for 299, as I did for the previous 2 Arks that offered a loyalty discount.
I would go as far as saying that the loyalty discount should be proportional to how many products you bought in the past, or at least how many of the Arks you bought before. That is how Strezov does it and I find it very fair. A person who bought 3 Arks should get bigger discount than one who bought only 1 ark, and so forth. In this way they are making the case that they no longer care about loyalty. It may be a subtle statement, but it certainly encourages me to look elsewhere at other developers that do care about loyalty. Or implement a no Loyalty system from the start. It is strange to give loyalty discounts for the first 3 Arks, and now drop it, with no good reason. They just said there is no loyalty discount on Ark 4, and made no effort to give at least some reasoning for it.
Fine. It is their choice. And I also have my choice, which is to pass on Ark 4. Really love the first 3 Arks, but I think I'll live without the 4th..
Unless they reveal what POWER LEGATO is all about and turns out to be a game changer. I doubt it though
From a financial standpoint I'm not sure loyalty discounts make tons of sense. They mean you're "undermonetizing" your most loyal fans and making the price for new customers feel higher, because they see what others are paying. The other way around would almost make more sense to me, like you get 25% off on your first OT purchase as a welcoming gift, but there'd be no good way to prevent people from gaming that system and making a new account every time they buy something. Time limited discounts like the preorder discount or BF sales make tons of sense to me. Nowhere have I bought so much stuff that I don't need as in time-limited sales...