I am sorry that you had a bad experience.
It was beyond a "bad experience', I had to get a new credit card.
Internet Commerce is nothing to mess around with. Here's 2 companies I've never dealt with in my life. I give one, in good faith, my credit card #.
What do I get? Nothing.
What do they have? My credit card. Unacceptable.
It does no good for forum members to say "Nah man, it's a good company(s)". Being careless is just as bad as being malevolent when dealing with eCommerce. Having been ripped off before, this is not something I take lightly. Nor should you. So, it's a bit different than "Wah, I didn't get my fiddle software". I trusted Embertone and APD with credit card info, bought the product, got ye olde official email, have the download links and pic of the product I purchased. Since APD was/is apparently very careless, there would be no friggin way I would trust them with my CC. Had to get another... and I don't even have it yet. Thanks!
Anyone who would feel comfortable in that situation has got rocks in their head. So, hopefully you can understand that it's a bit more serious than you think, and both companies look very bad.