I usually start with checking out their game and if they have released something before. Then I always start with something like "Your game looks great, I love the.....etc". But I never write something I don't mean, I am always honest. I also always link to my website, Soundcloud, and a demo reel from YouTube so they can check it out with as few clicks as possible. I might even link to some stuff that I have previously done that could fit in their game.That's great advice. How did you/would you go about reaching out to developers and companies without coming across as needy while also trying to outshine the hundreds of other emails they likely get? Would you include a link to your music for them to listen to?
It is really hard to stand out. The devs I know could probably get 10-15 requests from different composers each week, even more. I try to be as polite as I can, without forcing myself to them. I never write "I will make your soundtrack", but more like "I want to use this opportunity to offer my services". Then I write something about me, what style I usually do. I might also offer to make a free test track, to test stuff out.