What I’ve learned over and over again the hard way is that my rates are not negotiable. If a producer wants to low ball me they can go fuk themselves and I usually tell them to save their money and use someone else’s music libraries after a low ball offer. They want a composer for hire original music score for music library rates. I don’t do music library work, it doesn’t interest me at all.Speaking to guys and girls who were writing music for network tv in the late 90’s....man they were the glory years. The money was incredible. The gravy train has been slowly running out of fuel after that peak.
What’s sadder still is that even with advertising where billions is spent annually, the music budgets are still shrinking. The only benefit to ads now is the royalties can be very lucrative (if composers are smart enough to take them).
Still you have companies like Nike emailing composers and songwriters asking to have their music for free. It’d be hilarious if it wasn’t so depressingly greed-fuelled.