No intro pricing for new customers?
I understand why this might seem disappointing, but let me explain why I think it's a great policy.
The Cinematic Studio libraries are already priced fairly. For people who appreciate quality
and simplicity, these libraries are difficult (maybe impossible) to beat. Frankly, they are worth quite a bit more to me than Alex charges for them (but don't tell him I said that).
Many library developers offer introductory pricing (sometimes even before release). It's become so normal that people are sometimes surprised when a developer
doesn't do this.
But here's the thing: That introductory price, while feeling like a favor, also operates
against you. It puts pressure on you to act. Pressure to maybe even buy something before it's been released and reviewed (been there, done that, have the t-shirt
and the regret).
Duress is a strong word, because nobody is actually putting a gun to your head, but trying to decide whether to buy a library at an introductory, time-limited price can often
feel like duress. It's the kind of choice that can play on your fears and uncertainty.
With the Cinematic Studio series, the price is always extremely reasonable for new customers, and the discounts are reserved for loyal, returning customers. Moreover, that customer loyalty discount isn't time-limited. It's forever. So once again, Alex is choosing
not to force the customer to act immediately in order to get a deal. Don't have the funds right now? Don't worry, take your time.
It's a low-pressure, customer-first approach to product pricing. Some of us notice, and it just makes us appreciate the developer and their products even more.