Lee Blaske
Senior Member
They just reduce the prices and still sell them. Sonnivox is doing that making money of those will small budgets. All of those Waves $29 plugins haven't had real updates despite slapping the v10 label on them. There's so many products out there that were developed well enough not to need updating they still make money off them.
Well of course if you have those products, and they've been out for years, you still want to be making money off of them. But, that's what clutters up the market and will make it tough for a developer to sell new products as the market matures.
What I also expect to see happen is major platforms buying up the content of developers, and just bundling it in with their platforms. Similar to what Apple did with Camel Audio. Camel Audio's software and content is now just part of Logic Pro X (and those who owned Logic Pro X got it as a free update to an already inexpensive application).