Audiobro Modern Scoring Brass (MSB)

Discussion in 'SAMPLE Talk' started by zolhof, Nov 20, 2018.

  1. erica-grace

    erica-grace Senior Member

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    That the developer would sell parts individually. ie - the library is sold as a whole, but you would also be able to buy just the horns, or just the trumpets, or just the solo instruments, etc.
     
  2. Robert_G

    Robert_G It really is just an expensive hobby for me

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    Maybe its just me, but i dont get any sense of multiple buying options....I see just one package....like their Genesis choir.
     
  3. Robert_G

    Robert_G It really is just an expensive hobby for me

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    Ok....that i understand....
     
  4. AlexanderSchiborr

    AlexanderSchiborr Senior Member

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    Stove and burner
     
  5. NoamL

    NoamL Winter <3

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    $1200. if it's less than that it's cheaper than buying Berlin Brass + the mutes expansion, which would be surprising. I expect this to be one of the most expensive sample libraries to release in the last 3-4 years.

    Keep in mind, CSB is 8 recording sessions (5 soloists & 3 ensembles), 8Dio Century Brass has 13 recording sessions, Berlin Brass has 14, Spitfire Studio Brass has 17, Modern Scoring Brass will have 38.

    I don't see a lot (considering we've only seen the concept) to tempt me away from using CSB. That library is just awesome.
     
    Last edited: Apr 17, 2019
  6. Geoff Grace

    Geoff Grace Senior Member

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    I'll guess $999, with an introductory price of $799.

    Best,

    Geoff
     
  7. Guy Rowland

    Guy Rowland Senior Member

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    Ah we’re price guessing again. Not much else to do I guess. Before, most folks settled around the $1k mark, and that still feels about right to me too. I’d be guessing $1.5k if it weren’t for the “cheaper than you’d expect” comment, so now of course we’re all expecting something somewhere in that figure. $500 is exceptionally unlikely imo, I’m putting my lowest-it-could-possibly-be intro offer at $799, but that too I think pretty unlikely.

    BTW, isn’t Friday a holiday in the US too? Odd time to launch if so.
     
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  8. AlexanderSchiborr

    AlexanderSchiborr Senior Member

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    Audiobro can go a couple of directions with their pricings:

    They can look at the market right now and the prices of competitors products and decide to charge something which is similiar to that. That might be not their targeted price what they would go lets say like the old days when they released L.A. Scoring Strings.

    But they probably think about what the people these days are willing to pay for. And when I look at the constant sales going on throughout the last couple of years with quite some companies (8dio, Eastwest, Cinesamples and many more) the majority of people I guess are not going to pay a price of e.g. 1000 Dollars or even more for a brass library even if the production costs and capabilities of the library would probably justify that.

    It is also the mindset of the people these days what they feel is beeing expensive. Whenever there is a developer charging more than lets say the usual common discount prices then there is a huge complaining about libraries beeing too expensive (recent example was Afflatus strings for instance).

    I think many people have lost a healthy balance towards whats beeing expensive because the constant "get this for 80 percent of" or even "get product "b" for free if you buy product "a". There are quite some developers who have such often sales that you can say that nobody would go and pay the regular price for their libraries anymore because of these mechanisms the developers are celebrating.

    Now I say that a high price can (apart from an economical point of view) add exclusivness to a product. Its a bit like with expensive cars, watches. I remember Spitfire libraries were in the old days a way more expensive but it was also that exclusive feeling that you have a special library with that Air Studios sound and the london players which know other library has given you. Thats a part of the marketing strategies.

    Now there to put that in numbers a bit. Ascap & BMI has like around 950K composers together) but there are of course many more hobbiests and so the number is pretty hard to target really how many. I set the world to 1000 Composers in an experiment and lets say 2 percent would be like the working fulltime freelancers doing it professionally.

    1. case: MSB aimed target price at 1000 Dollar

    So from the 2% Pros (20 people) 80 percent would buy the library
    and from the remaining
    98 percent (980 people) 20 percent would buy the library:

    Pros: 16 people X 1000 USD --> 16K USD
    Non: 196 people x 1000 USD --> 196K USD

    makes 212K Dollars

    2. Now lets go and half the price at 500 which would probably mean almost all pros would buy it (e.g. 95 percent) but from Non Pros it would be 60 percent:

    Pros: 19 people x 500 USD --> 9500 USD
    Non: 588 people x 500 USD --> 294K USD

    --> 303500 USD

    3. Now lets go crazy and put the price to that hilarous discount bullshit like lets say 300 USD only with Pros 100 percent and non pros 80 percent

    PROS: 20 people X 300 USD = 6000 USD
    NON: 784 people x 300 USD = 235200 USD

    --> 241200 USD

    While in Case 2 it would be quite some more than case 1, case 3 would be a little more but less effective than in case 2. So a company who wants not only to create a great product has to think about economics quite a lot in order to find their "best" target price in order to maximize their profit.

    Whatever route Audiobro is going for they will if they are clever go through all scenarios and analyze the shit out of the current market situation.

    So in a nutshell Audiobro can let say market their product as super exclusive for 1000 Dollars but they won´t make first that much, but probably they will go and discount it later and breakeven their costs over 2 years in the end by doing sales after a year which is like one strategy. Its in the end a complex process and therefore you have to look very closely also how saturated the market is and what really new and great your product can bring to the people. There are allready a lot of descent brass libraries out there and many people are backed up with so many libraries that it will be not easy to find the perfect price which is not too low but not too high for profit maximization.
     
    Last edited: Apr 18, 2019
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  9. Guy Rowland

    Guy Rowland Senior Member

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    Alexander - you're sorta forgetting one very important part of the equation, which is a developer's own retail policies. MSB won't be Audiobro's first product, it's not a leap in the dark for them, so we can reasonably expect them to broadly follow the kinds of policies that they've done before rather than jump to a whole new paradigm.

    It's been very long discussed that you could sell a downloadable sample library for $50 and make a lot more sales than $5,000. Every developer has their own take on that, and what their policies on sales are - is there an intro discount, group buys, regular / irregular / zero sales. East West work very differently to Spectrasonics, but they both seem to do very well financially. I prefer the latter, but that's just me.

    In short, its wishful thinking to suddenly expect Audiobro to totally change the way they do business. They are towards the upper-end price-wise, though hardly exorbitant. Of course they'll be aware of the current market, and all the other upcoming future products. There's no way that they will say "because X is a brass library and goes on sale for $200, we should sell MSB at that too". There really isn't another product like MSB out there now, nor as far as we know on the horizon. Its unique in a few important ways, its a behemoth and its been in development for a decade.

    Factor it all in with their one comment on the subject - "While the price is still to be determined, we believe you will be pleasantly surprised by comparison to the other offerings on the market, especially considering the depth and scope of Modern Scoring Brass", and I think most of us arrive around the $1k mark. Could be 20% less if we're really lucky... somehow I doubt it will launch at over $1k as its a big psychological barrier and they'd know the ruckus it would create. I think what I ended up saying before is RRP $1,400 and intro sale of $899, still sounds about right.

    Pointless guessing game done for me for the day!
     
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  10. jamwerks

    jamwerks Senior Member

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    Absolutely no reason for AB to get all the money up front. With a library of this amplitude, they're looking at a multi-year strategy. Sales and/or modules down the line would be a way. Lite versions for hobbyists, etc.

    If they wanted to produce a $700 library, they wouldn't have done 4 distinct Cimbassi.

    It all depends on how good it sounds, and flexible-musical it is. After years of development, maybe they're really got something here, in which case it will sell big even at a high price. I'd say an intro price of $1,199
     
  11. chocobitz825

    chocobitz825 Senior Member

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    this is really how we spend time here....guessing prices lol
     
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  12. AlexanderSchiborr

    AlexanderSchiborr Senior Member

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    You know Guy, lets get that straight right here: I don´t say what they should do, I just showed some scenarios. I don´t care what they will charge tbh. I care for the quality of a product. They will make their decisions some or the other. Isn´t it tomorrow? Lets see.
     
  13. Batrawi

    Batrawi Active Member

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    Imagine if VI-C created a "Sample bets" forum for such speculation threads whereby you must pay a bet amount before you can comment!
    -less bla bla (for everyone)
    -more income (for VI-C)
    -a free copy (for the winner) :grin:
     
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  14. chocobitz825

    chocobitz825 Senior Member

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    VI-Control

    The true home for those with no impulse control.

    Welcome to all people with buying AND gambling problems!
     
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  15. Denkii

    Denkii Active Member

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    Why does this sound appealing...
     
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  16. I like music

    I like music Senior Member

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    $1,198. Giving myself a good chance of winning the bet here.

    Is there a bet here?
     
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  17. StevenOBrien

    StevenOBrien Member

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  18. jamwerks

    jamwerks Senior Member

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    Hmm, I'll have to think about that! :thumbsup:
     
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  19. ChristianM

    ChristianM Active Member

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  20. kevthurman

    kevthurman Active Member

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    Sold in parts. Like maybe the whole thing is $1200. Each section costs 400 each or something.
     

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