To be fair, AMD is just as guilty of ridiculous marketing tactics. They have overhyped every Ryzen release until this one. They were still awesome CPU's but just didn't live up to AMD claims. I think they actually hyped this one appropriately, except for the claims of how high the CPU will boost. That was a bit of a miss.
Intel, on the other hand has that ridiculous TDP of 95 watts on the 9900k that is bit of a joke rating when it should probably be more like 125 watts. I think most people don't realize that unless you are willing to overclock the 9900k with really good cooling solution and a motherboard with ample VRM's then it isn't really worth the cost. Even a Ryzen 7 2700x would be a better value at stock speeds.
I don't care much for the badge or CPU team color; all that matters to me is how the system performs. Threadripper Gen3 could be a game changer in that regard. Does it finally bridge the gap between the HEDT AMD and Intel offerings?
Intel's CPUs don't run particularly hot in real world workloads. Yeah if you run Prime95 on a poorly-cooled 9900k for 12 hours, it gets hot. But even with an all-core overclock of 4.9ghz, my 9900k stays very cool (even during renders and all-core workloads) with max temps of 60c, on air cooling. Any modern CPU can be easily cooled.
Intel always win out in the real world but from Scan Audio benchmarks the 3900 X looks really good.
The 2700 X was liked by many gamers and was improved over the 1800 X so the 3700 X / 3800 X look really good as well.
Some tech guys did a test on Youtube with the Xeon E5 1680 V2 (8C/16T)_similar to 5960 X minus the AVX2 instructions - The results were imressive in gaming where E5 1680 V2 beat the 2700 X by a good margin in games which can translate to music apps as well.
E5 1680 V2 was available at around 200 £$ on Ebay but on the older X79 chipset.
FWIW (my 2 cents)_is what ever Intel releases after 9900 K will be very good.
It seems that GEN3 Ryzen is better as well so GEN 4 will improve a bit more again.
Other testers online comparing GEN1 Ryzen 1800 X found that more FX were possible than on say a 7700K but the 7700 K yielded more Kontakt sampled instruments.
So again FWIW (2 cents) this may continue so if the enthusiasts here can have 2 machines (or more) then I suppose it's possible to get the best of both worlds and use them in a way that suits.
Maybe enthusiasts can't go wrong at the moment - and if users have an older 1800 X or 2700 X that could be kept for other duties unless a good price can be obtained from a sale.
So if I add a 12 core 3900 X I'd probably keep it as prices drop later on.
Some folks have 4790 K still and get good results - and add a slave then the results are even better.
So a 4790 K with Passmark of 11,000 plus a 3700 X with a Passmark of 23,000 points is a lot added together.
Sorry for long post but older machines are still useful - !