A $990 EQ Plugin

Discussion in 'Mixing, Post-Production, and Effects' started by KallumS, Jan 3, 2019.

  1. KMA

    KMA Member

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    It's worth noting that your least favourite band will sound exactly the same through this EQ.
     
  2. Architekton

    Architekton Active Member

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    Use Pro-Q3 with natural phase and youll get same sound as with this overpriced digital EQ. Dont fall for trick: more expensive = better!
     
  3. robgb

    robgb I was young once

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    This may well be the most egregious abuse of the psychology of pricing that I've ever seen. I actually feel very sorry for anyone who pays that much for an EQ plugin.
     
    Quasar likes this.
  4. jamwerks

    jamwerks Senior Member

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    This technology might become a common place to all digital eq's in a few years.

    These inicial high prices are a way of getting max bucks from the wealthy hard-hitters, before maybe selling it for half that a year from now to the rest of us.
     
    Wally Garten likes this.
  5. novaburst

    novaburst Senior Member

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  6. joyneski

    joyneski New Member

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    Just pulled the trigger on it ($21 from everyplugin, but I think there's a 'halfoff' discount coupon on quite a few websites) after seeing that keyboard feature. Typing in khz to try and get pitches is a workflow killer for me.
     
  7. JEPA

    JEPA Senior Member

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    they messed up and apologised for misleading press information:
    https://www.gearslutz.com/board/new-products-coming-soon/1240270-maat-theqorange-2.html
    43

    Dear Mastering and Audio Engineers,

    I am Friedemann Tischmeyer, mastering engineer and the founder of MAAT.digital. We at MAAT had a misleading communication and I would like to shed some light on this and excuse for that.

    Reissuing the gorgeous Algorithmix tools is one of the many reasons why I founded MAAT. I have used the Algorithmix LP PEQ Orange alongside other Algorithmix tools on a daily basis for more than 15 years. On more than 1000 of my releases, it became an essential tool in my mastering chain. Long before I started MAAT, I searched around on the EQ plug-in market to find a replacement due to the many requests of my students asking for gear recommendations. I couldn’t find an alternative, which is why we went on this long journey to re-issue the Orange EQ in a new look and with new functions to make it even better.

    The reason why thEQorange is so special for me is its ability to sound “correct” and natural when I remove resonances and clean up the lower midrange when compared to other EQs.
    Suddenly the mix seems to appear lighter and comes out from the loudspeakers with more ease so that it gets ready for subsequent treatments which I do either with the PEQ Red or my analog mastering chain.

    However, I always looked on that project from my passionate audiophile user point of view rather than a pure technical or analytic view. I have actually no clue why it is the case that thEQorange sounds different from other surgical LP EQs used for such tasks. I was wondering about it but not asking for the reason as I am no DSP guru anyway. And here comes the accident: Due to a very high workload in my new studio with an 80h working week in a mix with crazy stuff happening in my private life, I didn’t get the opportunity to work with Oliver to prepare the campaign for thEQorange release. Despite it being my responsibility as the CEO of MAAT to approve all information used before release, I simply didn´t find the spare time for this which in turn caused the publication of misleading technical information regarding the pre-ringing behavior of thEQorange. “No pre-ringing” is basically bull****, please excuse us for the release of this wrong information.

    My dear colleague Bob Katz asked me to look deeper into this and finally I found some time within the last two weeks to investigate the technical aspects of the EQ design with the help of Dr. Hatje (the DSP programmer) and Dr. Musialik (the DSP algorithm architect). It gave me a full picture of the facts: thEQorange is a forward/backward-based linear-phase EQ and it does have pre-ringing by definition, like every linear-phase equalizer. “Why it sounds to me better than any other linear-phase EQ I tested so far?” I asked the experts. The reason for that might be the chosen method of implementing linear-phase filters, the refined signal windowing, the extreme accuracy of calculations, consideration of psychoacoustics … probably a great combination of all. The development and optimization of details for the Orange algorithm took many months of intensive mathematical simulations, programming, and audio tests.

    Both of us, Oliver and I, hate misleading marketing messages which can be found throughout the world of audio too often and - as I love MAAT, and what we do and will continue doing in the future - I promise that such an error will never happen again.

    One final thought may be allowed: I purchased the Algorithmix PEQ Orange for crazy sum of €1,200 back in the day and every penny was worth it. The current price of $990 is also at a premium but it´s definitely still worth every penny. As a licensee of the original code, we are bound to royalty agreements and the specialists involved into this project are top scale professionals. A surgical EQ is a tool, mastering engineers spend usually more setup time on than with any other tool in their chain. I am very happy with the outcome, as the new UI makes it faster and easier to set up. Now, thEQorange also saves my time while improving the sound quality. And even if it saves only a few minutes for every song, thEQorange pays for itself pretty fast.

    Anyways, thEQorange is a specialized tool for pros who want to make a difference, and despite other companies having devaluated the perception of the value of software, we think that everybody has the freedom of choice to drive a Fiat or a Ferrari or -- to use another metaphor -- every wine drinker has the free choice between Trader Joe’s or a Haut Médoc.

    Once again, sorry for creating confusion! And cheers with a good wine :)

    Friedemann Tischmeyer
     
    Francis Bourre likes this.
  8. OMas

    OMas New Member

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    Feb 11, 2019
    Saint Paul
    Hey Jamwerks,

    Unlikely, at least from MAAT. As has been mentioned previously in this thread, two-pass LP EQ are an absolute bear to create. This product was originally built to compete w/the Weiss LP EQ hardware, with many more features and a lower price.

    For Dietz and Gerhard, folks who create instruments and do scoring respectively, sometimes you need a tool with particular capabilities. thEQorange is for those who can justify the addition to their kit of a high purity PEQ.

    OMas

    P.S. - I’m part of the MAAT crew, so I’m a bit biased. ;)
     
    Last edited: Feb 11, 2019
    Dietz and jamwerks like this.
  9. Nick Batzdorf

    Nick Batzdorf Moderator

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    Obviously I haven't heard every EQ, but the best analog one I've used is Millennia Media's, and it's $4K for two channels (I have the same thing in their channel strip). $10K seems a little excessive, but okay...

    The best digital one I've tried is Waves Linear Phase EQ, the hardware one they came out with in the early naughts. I reviewed it for Mix, I think. It could add huge boosts to complicated sources like piano without sounding EQ-ed. Is their plug-in the same thing? Dunno, but it isn't $1K and it's *very* good.
     

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