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20 Split Tests You Should Run to Increase Your Plugin / Sample Library Sales and Signup Rates


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A/B testing (AKA split testing) compares two versions of a landing page or marketing asset and measures the difference in performance.

Basically, it’s a competition. You’re letting two elements battle it out for the top spot. You never test more than one variable at once, otherwise it’s impossible to distinguish what’s driving the results.

Knowing which variation works better can help inform future decisions when improving your website copy, email content, or any other aspect of your digital marketing strategy.

It’s an essential practice if you want to increase sales and sign-ups. Led by the data, you’ll be able to craft better campaigns and drive more conversions over time. Here are twenty different tests that you could run to try improve your conversion rates across your ads, emails, or on your website.

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