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A new perspective on the sound of Falcon

speaking of very small companies, have you ever experimented with MSoundFactory?
Maybe we need a similar MSoundFactory thread? That's another powerful synth that handles sample instruments well and that not so many people seem to be using, but of which certain personages of this parish are rather fond. It is supposedly good for physical modelling too; although the demos I've heard did not make me think it would be the best choice for that.
 
The size of company might or might not matter.
The resources (and attention) put by a company into a particular product is what matters.
Falcon is probably more important to UVI than Halion is to Steinberg.
Halion's development has been at a standstill for years, which shows that Steinberg is not willing to put resorces into it (for whatever reason).
If a new Halion version shows up it'll be years late already, even with nice features like FM etc. And it'll be a paid upgrade and followed by another decade of non-development.
This is the complete opposite of how UVI treats Falcon.
 
The size of company might or might not matter.
The resources (and attention) put by a company into a particular product is what matters.
Falcon is probably more important to UVI than Halion is to Steinberg.
Halion's development has been at a standstill for years, which shows that Steinberg is not willing to put resorces into it (for whatever reason).
If a new Halion version shows up it'll be years late already, even with nice features like FM etc. And it'll be a paid upgrade and followed by another decade of non-development.
This is the complete opposite of how UVI treats Falcon.
Accurate analysis. Steinberg is a Yamaha company. UVI seems way more agile (less ‘corporate culture’?) and focused to be honest - in the context of further developing their synth platform.
 
The size of company might or might not matter.
The resources (and attention) put by a company into a particular product is what matters.
Falcon is probably more important to UVI than Halion is to Steinberg.
Halion's development has been at a standstill for years, which shows that Steinberg is not willing to put resorces into it (for whatever reason).
If a new Halion version shows up it'll be years late already, even with nice features like FM etc. And it'll be a paid upgrade and followed by another decade of non-development.
This is the complete opposite of how UVI treats Falcon.
True, however, Falcon is UVI's flagship. Without it they'd have nothing to sell. I doubt Steinberg would have brought OT aboard if they had no plans to further enhance HALion. Don't get me wrong, I much prefer Falcon synth-wise. But UVI could easily go the way of Roli or get bought out by the likes of Francisco Partners ala NI & iZotope.
 
Accurate analysis. Steinberg is a Yamaha company. UVI seems way more agile (less ‘corporate culture’?) and focused to be honest - in the context of further developing their synth platform.
Sure, being a punk anarchist I'd much prefer to work for UVI. I believe they're privately held, but If they ever go public I should be declared an honorary stockholder. ;)

@Pier BTW UVI is.currently seeking sound designers.
 
I agree. Melda is great in general. Not the fanciest UI"s but incredibly powerful under the hood. Very generous dev offering excellent freebies too!

It is an excellent synth. Deepest one out there, capable of Inception levels of synthesis. Also contains ALL of Melda’s more than excellent effects. Highly recommend it for true programmers. For preset-heads… not so much haha.
 
@Pier
I'd wager you can count the # of sound designers actually making a viable profit selling synth presets independently on two hands.
Yeah probably :)

Why do you say that though?

But UVI could easily go the way of Roli or get bought out by the likes of Francisco Partners ala NI & iZotope.

I doubt UVI will go the way of Roli. Roli never found product market fit, unlike UVI which has been in the audio software industry for 20 years. Spectrasonics' first products were built with UVI tech.

They could definitely get bought. I'm actually surprised it hasn't happened yet. UVI's DSP and programming chops are as good as the best.
 
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The size of company might or might not matter.
The resources (and attention) put by a company into a particular product is what matters.
Falcon is probably more important to UVI than Halion is to Steinberg.
Halion's development has been at a standstill for years, which shows that Steinberg is not willing to put resorces into it (for whatever reason).
If a new Halion version shows up it'll be years late already, even with nice features like FM etc. And it'll be a paid upgrade and followed by another decade of non-development.
This is the complete opposite of how UVI treats Falcon.
HALion is far more powerful and sophisticated than the vast majority of synths in its present state and they continue to release a wide variety of soundsets, so they prob don't feel any urgency.

Yeah probably :)

Why do you say that though?
I dabbled in it myself but being a coder decided learning HISE is a better long term investment for me.
 
I dabbled in it myself but being a coder decided learning HISE is a better long term investment for me.
I'm a coder too! I'm actually building an audio hosting SaaS.

Of course I've considered getting into the audio dev world... it seems pretty intimidating though. I did C++ years ago and I'm comfortable designing and programming UIs, but the DSP stuff scares me.

Do you have anything available for HISE?
 
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Spitfire inspired promo. ;)


I sometimes wonder, if the ratio of marketing costs vs. development costs has been shifting towards higher marketing expenses - maybe for soundware even more so than for software, since arguably the competition is even more plentiful.

p.s. in my mental model, soundware vs. software is on a spectrum, so (like many things in life), not always strictly one or the other.
 
I sometimes wonder, if the ratio of marketing costs vs. development costs has been shifting towards higher marketing expenses - maybe for soundware even more so than for software, since arguably the competition is even more plentiful.
I definitely agree B2C companies in general have been improving their marketing a lot during the past 10 years or so.

I wonder if it's because of the competition or simply because better marketing generally means more sales.

I also think the shift to online marketing and ecommerce has probably had a big influence on this.
 
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