Mountain perspectives
OK. This is directly @ Mr Henson. It´s going to be a longer one. In case you want to remain on your "mountain", don´t read beyond this point:
You - Sir - are missing the point. Maybe on purpose. Maybe accidentally. Your whole argument is that the winning score is "against the rules" and "unexpected" and "off the tracks" and that alle the people speaking up against the competition are "mainstream" and "consent-driven" and part of a "cancel culture".
This is simply not true and could not in fact be more wrong. The point is that the way the competition was conducted and the winners celebrated was a slap in the face of all participants (and this metaphor is put very mildly).
The truth is as simple: If you let the Genie out of the bottle you better prepare for people making wishes. It is not the people whining about not having won. It is about a company that is selling the dream of being a little bit like Hans Zimmer in your painfully payed for home studio. It is this company that whines because they played a marketing campaign on this dreams by letting composers of the whole world dream this dream a little more intense and then not being able to handle it in even the slightest professional manner.
The shortness of the announcement video ... the "zero effort" setup ... your co-founder visibly feeling like a class member having forgotten to do the homework ... the "respect" for the runner ups by playing back roughly a few out of context seconds and then just saying their name ... Your co-founder saying goodbye while the winner video was not even played back. That - Sir - speaks volumes. Is says: We were overwhelmed by the echo and the task at hand. We decided to not invest time, thoughts, love or care to adapt to the success of this competition. We don`t take you - our clients and wanna be clients serious!
You now may say "that is a harsh judgement". You cannot prove that. Or can I? As the BBC library came out Spitfire created little "behind the curtain" teaser videos. Snippets of you coming off your mountain talking during travel about big things to come. That was love ... and care ... and thoughts ... and time ... FOR YOUR OWN STUFF THAT YOU DID TAKE SERIOUS. The announcement video? I`ve gotten birthday videos from distant associates that took more effort to create.
I`d like to let you dream a little bit. Imagine having set a few teaser videos within the last weeks. Like going through the room where spitfire people were sighting and shortlisting. Showing a little of their work. What they think about the people creating all this. Whether they still are able to listen to Taiko drums. Then ... imagine having a 90 minutes video with your co-founder introducing the process, how hard it was to choose and then switching to at least two members of the Jury. Having a little chat about what they experienced. Giving a little bit of visibility to some entries. How about then announcing a little special price for the 10 most unexpected or special entries. Could have been something small and inexpensive. Your clients and prospects are not in this for the money - as you should remember. Then having all runner up videos and the winner played in full length - interrupted by some Jury commentary to take out the uniformity of the pictures. If all this would have been tried, don`t you think that after a night of content and happy sleep you would be sitting on your mountain talking about much more beautiful things?
Instead you`re weaseling your way out. Well ... you try to. We all should grow up and stop whining. That`s the way the media industry works. The winner delivered a "Sex Pistols - never mind the bollocks" soundtrack and everybody thinking otherwise is "mainstream". You even have the guts to direct the "break rules" attitude you advise against your own Spitfire Audio competition rules that clearly stated within the Q&As that participants must refrain from known themes and that all delivered material needs to be original (Look it up!). You even top this by spitting out obvious lies like "the like/dislike display is switched of by youtube automatically (youtube`s very own "rewind 2018" ...has 17 Million dislikes ... they are clearly visible!). We - Spitfire Audio - don`t censor. That - Sir - is no longer weaseling. That is - for a lack of a better world - "Trumping".
I would assume that the larger part of your real clients are rather dreaming of a career than having one (Pro`s usually don`t have the time for competitions). They - SIR - are the people earning and spending the money your company lives of. They - Sir - now have been taught a lecture to stop dreaming. And I guess that you will see this within your balance sheet.
I am constantly harassed by people telling me that attention is the currency of our time. If that is so I respectfully withdraw everything in my spitfire audio account. And - as you seemingly are not willing to come down the mountain and own and repair this I`ll do the same with you. If you interpret this as "cancel culture" then please by any means feel free to do so. But don`t continue to use "whining" as description of what others do. It`s a little to self-referencing.
yours,
Gernot